Nobleton Crest is a low-rise apartment situated in U-Thant, an expatriate enclave in KL.

The concept of the main brochure revolved around a woman living at Nobleton Crest narrating her story and the features of the development in her journal.

To create a sense of brand continuity from the brochure, direct mailers were created in the form of postcards.

Narratives of living in Nobleton Crest were used to promote the unique selling points of the development and its surroundings.

www.nobletoncrest.com