To celebrate World Environment Day 2015, VORT3X helped to develop Malaysia’s very first Eco Festival campaign for EcoWorld. With the theme “Upcycle”, which meant turning useless junk into new and useful everyday objects such as bags, furniture plant pots, we created an identity that was friendly & approachable, yet also communicated a raw & eco-friendly tone for the event. Promotional items such as posters, flyers, banners and even a stop-motion video was created for the campaign, held in Penang, Kuala Lumpur and Johor.

The promotional stop-motion video, titled “Upcycling Magic”, was a unique challenge. With only 1 week to propose and produce a video to promote the event and a tight budget to work with, we came up with a fast and low-cost method that still effectively communicated the overall tone of the campaign.