S P Setia introduced the Setia 10:90 scheme to make it easier for buyers to purchase new property by allowing them to pay a 10% down payment before construction begins, and the balance 90% only upon the completion of the project. This allowed people to purchase property without the usual challenges and also helped to lock in the price a few years ahead, while also offering plenty of other perks.

However it was difficult to explain the Setia 10:90 scheme to people especially on a 1-to-1 basis.

We created an easy-to-understand video to explain the scheme to potential buyers. With simple graphics that are easy to understand and a script voiced in a friendly tone, the sales & marketing team save plenty of time explaining the scheme’s basic mechanisms.

The video was used in all S P Setia sales galleries and was also promoted through social media.