For Paramount’s Hari Raya 2020, we created the campaign ‘Sehati Sejiwa Sekeluarga’, meaning ‘one heart, one spirit, one family’. With the emergency lockdown due to the COVID-19 pandemic, people are bound within their homes and have to practice social distancing. However, being physically distant should not stop them from being united by heart, spirit and family.

For this online campaign, we also designed DIY Raya packets to enable Malaysians stuck at home to print out and make their own sampul Raya.

LOCKDOWN PROJECT
This project was completed successfully without incident during the pandemic with all team members working from home.