VORT3X was approached by FWD Malaysia / FWD Takaful for their 2025 Hari Raya campaign. The design features single line drawings depicting traditional customs and practices during Eid – Balik Kampung, Kacau Dodol, Silaturahim and Bunga Api. The 4 illustrations can be connected to one another to form a continuous line, symbolising the continuation of traditions – Hence the campaign theme, ‘Menyambung Tradisi’. A set of 8 festive packets and an animated greeting were designed based on FWD’s visual identity elements.
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