Comic Fiesta is Malaysia’s largest and longest-running ACG event community. The organisation was run by volunteers, and as the community grew, their image as an organisation had to grow with it. VORT3X created Comic Fiesta’s identity in 2012, which provided brand consistency across all communication platforms in terms of visuals and tone of language. 

Comic Fiesta’s professional image played a crucial role not just when interacting with the public, but also when approaching sponsors and partners.

The same visual identity system paved way for Comic Fiesta’s smaller-scaled events, Comic Fiesta Mini and CosMart.

Comic Fiesta had mascots by the name of Coffy, Tea, YinYong and Michael; all named after local mamak drinks. In 2013, the organisers wanted to create a smaller-scaled event of the same nature in Penang. VORT3X proposed the name Comic Fiesta Mini and created the identity for the event.