U Mobile -

iPhone 6 Launch Campaign

 

VORT3X was tasked with the highly confidential and successful campaign to launch the iPhone 6 for U Mobile, Malaysia’s fastest-growing telco. Being the fourth telco to introduce the iPhone to the country, U Mobile had to differentiate themselves from their competitors. In order to do this, U Mobile came up with several new strategies, which included being the first to offer the iPhone 6 with Prepaid plan, enabling the purchase of the iPhone 6 with U MicroCredit (U Mobile’s microfinancing scheme), creating attractive subscription plans and also taking their competitors (Maxis, DiGi and Celcom) by surprise.

 

The greatest challenges of the campaign were its secrecy and the complexity of the new plans combined with the introduction of U MicroCredit, Apple’s involvement in the approval process and the price change of their products in Malaysia at the late stages of the project and also the implementation of the Goods and Services Tax (GST).

 

Despite those challenges, the team at VORT3X pulled through, allowing U Mobile to successfully and permanently disrupt the Telco scene of Malaysia, pushing them forward and upward for many years to come.

 

 

Copyright © 2013 – 2017 Vortex Creative Sdn Bhd
All Rights Reserved

U Mobile -

iPhone 6 Launch Campaign

 

VORT3X was tasked with the highly confidential and successful campaign to launch the iPhone 6 for U Mobile, Malaysia’s fastest-growing telco. Being the fourth telco to introduce the iPhone to the country, U Mobile had to differentiate themselves from their competitors. In order to do this, U Mobile came up with several new strategies, which included being the first to offer the iPhone 6 with Prepaid plan, enabling the purchase of the iPhone 6 with U MicroCredit (U Mobile’s microfinancing scheme), creating attractive subscription plans and also taking their competitors (Maxis, DiGi and Celcom) by surprise.

 

The greatest challenges of the campaign were its secrecy and the complexity of the new plans combined with the introduction of U MicroCredit, Apple’s involvement in the approval process and the price change of their products in Malaysia at the late stages of the project and also the implementation of the Goods and Services Tax (GST).

 

Despite those challenges, the team at VORT3X pulled through, allowing U Mobile to successfully and permanently disrupt the Telco scene of Malaysia, pushing them forward and upward for many years to come.

 

 

U Mobile -

iPhone 6 Launch Campaign

 

VORT3X was tasked with the highly confidential and successful campaign to launch the iPhone 6 for U Mobile, Malaysia’s fastest-growing telco. Being the fourth telco to introduce
 the iPhone to the country, U Mobile had to differentiate themselves from their competitors. In order to do this, U Mobile came up with several new strategies, which included being
the first to offer the iPhone 6 with Prepaid plan, enabling the purchase
of the iPhone 6 with U MicroCredit
(U Mobile’s microfinancing scheme), creating attractive subscription plans and also taking their competitors (Maxis, DiGi and Celcom) by surprise.

 

The greatest challenges of the campaign were its secrecy and the complexity of the new plans
combined with the introduction of
U MicroCredit, Apple’s involvement
in the approval process and the price change of their products in Malaysia at the late stages of the project and also the implementation of the Goods and Services Tax (GST).

 

Despite those challenges, the team
at VORT3X pulled through, allowing
U Mobile to successfully and permanently disrupt the Telco scene of Malaysia, pushing them forward and upward for many years to come.

 

 

Copyright © 2013 – 2017 Vortex Creative Sdn Bhd

All Rights Reserved