Dian Huo Xin Wo -

Brand & Identity Refresh

 

Dian Huo Xin Wo, literally meaning “light a fire, warm your heart”, is a dim sum and steamboat restaurant based in Kelana Jaya.

 

The restaurant had problems communicating what they sell, and had a logo that did not match its interior design concept.

 

The restaurant’s name was also often read wrongly, due to the way that the logo was designed.

 

Coincidentally, the name read in the wrong way meant “dim sum” and “steamboat”. VORT3X recoloured the old logo to match its interior’s colours, and created posters to be hung outside the restaurant: The left half a dim sum basket, and the right half a steamboat hot pot. This strategy effectively turned the logo’s weakness into a communication tool.

 

VORT3X also redesigned the menu and Chinese Red Packets to be distributed during Chinese New Year.

Copyright © 2013 – 2017 Vortex Creative Sdn Bhd
All Rights Reserved

Dian Huo Xin Wo -

Brand & Identity Refresh

 

Dian Huo Xin Wo, literally meaning
“light a fire, warm your heart”, is a dim sum and steamboat restaurant based in Kelana Jaya.

 

The restaurant had problems communicating what they sell, and had a logo that did not match its interior design concept.

 

The restaurant’s name was also often read wrongly, due to the way that the logo was designed.

 

Coincidentally, the name read in the wrong way meant “dim sum” and “steamboat”. VORT3X recoloured the old logo to match its interior’s colours, and created posters to be hung outside the restaurant: The left half a dim sum basket, and the right half a steamboat hot pot. This strategy effectively turned the logo’s weakness into a communication tool.

 

VORT3X also redesigned the menu and Chinese Red Packets to be distributed during Chinese New Year.

Copyright © 2013 – 2017 Vortex Creative Sdn Bhd

All Rights Reserved